Winner of the 2025 Innovation Award: GreenFox Marine

Winner of the 2025 Innovation Award: GreenFox Marine

19. August 2025  ·  Ukategorisert

During the opening ceremony of Aqua Nor, the winner of the Nor Fishing Foundation’s Innovation Award was announced. This year’s winner, GreenFox Marine, has developed revolutionary technology for gender sorting of fish.

Gender sorting of fish has shown promising results with improved growth and lower mortality rates in sea cages, along with fewer wounds and injuries to the fish.

Combines ultrasound with AI

The company’s solution combines medical ultrasound with artificial intelligence (AI). The technology is non-invasive and represents an international breakthrough for automatic gender sorting of fish.

By combining gender sorting with integrated, non-invasive health screening, the technology offers insight into both external and internal health conditions. This gives the technology a new dimension, with the possibility of early sorting of weak/sick fish with low robustness early in the production process.

Watch the interview with the winners here

Inspired by the award

After the award ceremony, CEO Erling Aspen of GreenFox Marine explained that the Innovation Award means a lot for the Norwegian company.

— We’re a relatively small business, so it’s particularly inspiring for us to be chosen as winners – in competition with other very strong and innovative nominees.

Aspen received the award alongside colleague Kjersti Jullum, Sales and Marketing Manager of GreenFox. She is well aware that previous winners have received a lot of attention after receiving the award.

— Being chosen by the jury as winners of the award can contribute to more visibility for us and strengthen the knowledge the market has about us. In the fall we will launch the next generation of our machine, so the timing of this award is very good for us, she says.

The Nor-Fishing Foundation’s Innovation Award is given based on a product, process or other concrete measures that can make a difference when it comes to sustainability, efficiency, security or quality in the industry. The winner of the award is handed NOK 100 000,- and a diploma.

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